Pinterest. Some people use it, others have yet to sign up for an account. Our February meet-up was an inspiring session to chat about the marketing potential of Pinterest for brands and bloggers. We invited Power Pinner (and Toronto native), Paula Coop McCrory to share her tips on using Pinterest, how to incorporate it into our digital strategy, and most importantly how to measure ROI from it. Paula is a social media influencer with an impressive following of over 4 million fans and is one of the Top 30 Pinners on Pinterest.

Click here to read Paula’s tips from her presentation.

Connect with Paula on Twitter or follow her in action on Pinterest.