Ontario Travel
šØš¦ This article was originally published on the Toronto Travel Massive blog
Purpose:
Ontario Travel hosted Toronto Travel Massive in July during the Pan Am and Parapan Am GamesĀ to meet and greet with bloggers in the new Celebration zone and showcase Ontario as vacation destination.
How:
Ontario Travel introduced adventure activities including the first fully accessible 400-foot zip line in Ontario, a fun scavenger hunt with prizes and giveaways that engaged guests online (#EpicIsOn and #DiscoverOn) and offline as well as tastings and pairings of local wine from Wine Country Ontario.
Social Reach / Outcome:
The event created conversation on social from attendees and helped form one-on-one introductions and connections between content creators and brands for future collaborations. The TorontoĀ Travel Massive community helped generateĀ more than 330K+ impressions to over 256K+ accounts for #DiscoverON during the hosted event.
The event also trended in Canada:
If you are a brand interested in hosting a Travel Massive event, learn how you canĀ get involved
Contact us atĀ Toronto@TravelMasssive.com
To see a list of the other Travel Massive meet-ups around the globe, check out the globalĀ Travel MassiveĀ website.
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