#JoinGermanTradition

Purpose:

With Oktoberfest in full swing in Germany, it was the perfect time to reinvigorate Canadian’s love for Germany. Germany Tourism and visitBerlin hosted Toronto Travel Massive to

• Meet and network with online content creators and travel influencers for future collaboration on Germany.
• Showcase German culture for Germany Tourism’s Customs and Traditions #JoinGermanTradition campaign.

How:

The event was designed with German product interaction and brand in mind featuring

• Customized and tailored authentic German menu created and produced specifically for the Travel Massive community.
• German beer as well as German wine to showcase the country as a unique destination for wine.
• Engaging presentation about Germany including the city of Berlin.
• Interactive tweet-to-win encouraged participants to interact on social by sharing tips and facts about Germany with their followers using #visitBerlin and #JoinGermanTradition.

Fun and engaging presentations by German National Tourist Office – Canada and visitBerlin captivated the community, taking the conversation about German culture online and offline.

After a very German welcome and “prost”, Antje and Kirsten (who flew in all the way from Los Angeles to be with us) shared local insight into what makes their native country so rich and exciting.

The winning tweet by Margarita Ibbott who won a large foodie basket complete with dumplings and Ritter Sport chocolate.

Dankeshön to German National Tourist Office and visitBerlin for hosting Travel Massive and inspiring us to rediscover Germany.

Social Reach:

The event helped generate 436K+ Twitter impressions to over 161K+ accounts for the hashtags #visitBerlin and #JoinGermanTradition.

If you are a brand interested in hosting a Travel Massive event, learn how you can Get Involved

Contact us at toronto@travelmasssive.com

To see a list of the other Travel Massive meet-ups around the globe, check out the global Travel Massive website.