Tourism Toronto with UP Express

🇨🇦 This article was originally published on the Toronto Travel Massive blog

Purpose:

Tourism Toronto and UP Express hosted Toronto Travel Massive in April 2016 with the following multiple objectives.

raising consumer awareness of attractions in Toronto’s under-travelled west-end including Brampton, Mississauga and airport area.
to re-invigorate excitement for the city’s convenient express train line connect travellers between Pearson Airport and downtown Toronto
to connect with local content creators to tell the story of Toronto and surrounding areas

Andrew Weir, Tourism Toronto Chief Marketing Officer speaking to the community about his city and passion to tell “the Toronto story”

How:

Toronto introduced tourism professionals and influencers to local hoteliers, attraction representatives, and partners. Representatives were given the opportunity to interact with the travel community throughout the venue space, showcasing Toronto West through various interactive stations such as food, massage, Hawaiian dancers, and entertainment.

Social Reach / Outcome:

The event created conversation both on and off line about Toronto’s west-end using the unique hashtag #seeTOwest. In addition to creating buzz pre- and post-event, it helped

generate 901.7K+ impressions to more than 242K+ Twitter accounts
trend on Twitter in Canada

If you are a brand interested in hosting a Travel Massive event, learn how you can Get Involved

Contact us at toronto@travelmasssive.com

To see a list of the other Travel Massive meet-ups around the globe, check out the global Travel Massive website.