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Community and Events, Europe, Workshops

Learn about the European IFITT MasterClass on eTourism

All you need to know about the European IFITT MasterClass on eTourism, being held in Berlin this September 17-21.

Claudia Brözel is a professor for Marketing Management and eCommerce in Tourism at the University for Sustainable Development Eberswalde. Thanks to Lydia Band (co-chapter leader from our Berlin chapter) for putting together this Q&A.

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What is the idea behind EIFMeT and who can participate?

EIFMeT (European IFITT MasterClass on eTourism) is a new initiative of IFITT (International Federation for Information Technologies and Travel & Tourism) education, representing an attractive subject offered to master students enrolled at European universities. These students are studying topics in the broad context of tourism, leisure and hospitality, geography, but also information systems, computer science, communication, and media, interested to join a specialized Master course on e-Tourism.

Beyond master students, the course is open to jobholders in the various tourism and IT industries.

EIFMeT is focusing on specialized e-Tourism subjects relevant to the lecturers’ current research. Thus, there is sufficient space for cutting-edge and niche topics beyond standard e-Tourism textbooks, wherefore EIFMeT participants gain first-hand academic insights and enrich their network of e-Tourism experts.

The idea is to provide the students and other participants with an opportunity to deal in an international group with trends and current research topics from the industry and to be working on these exciting topics with selected professors during one week.

What is IFITT and what are they doing?

IFITT is the International Federation for Information Technologies and Travel & Tourism. It is the leading independent global community for discussion, exchange, and development of knowledge about the use and impact of new information and communication technologies (ICT) in the travel and tourism industry and experience.

The mission of IFITT is to share knowledge, experience, and a true passion for ICT in travel and tourism, being relevant for the industry and responsible for society at large, as well as ensuring scientific excellence.

Our vision is to create THE global eTourism knowledge network and community.

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What are the topics of this year’s MasterClass?

The overall topic is eTourism.  Each day the lecturers will present their input and afterward, the participants continue in workshops with special tasks. On Friday we are planning a tour through Berlin to explore the tourism industry in the city.

Who are the lecturers leading the courses?

We have invited six high rated and very famous professors. The lecturers are from a range of universities from England, Austria, Sweden, Germany, Italy, and Switzerland.

Why is it worth to join and who’s coming?

This is a great opportunity for students to work together with access to very experienced researchers. Students will be apart of a like-minded class of international with fellow participants from all over Europe.

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There’s also a very attractive social program around Eberswalde and Berlin. Especially during our Berlin tour where students will be visiting different startups and Berlin based travel companies. This is also a great moment to grow your network in the travel industry and to meet future employers and potential cooperation partners.


Learn more about the European IFITT MasterClass on eTourism.


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