The Travel Scene: Yeoh Siew Hoon from WIT [Part 1]

This month in our series, the Travel Scene, we chat about travel trends with Founder of Web in Travel (WIT) Yeoh Siew Hoon. Siew Hoon is the founder of the event series that brings together professionals in travel distribution, marketing and technology in the Asia Pacific region every year. Read Part 1 of our interview with Siew Hoon below.

More people want to work in travel. What are the hot new growth areas for careers in travel?


The digital space. It’s new and people with the right skills are still hard to find. Get a couple of years’ experience under your belt in social media and digital marketing and you will fast track your career.

WIT recently announced their new WIT Careers. Why did you decide to launch this?

We had been running our WITNext events for a few years, which bring together young talent and industry leaders and professionals to learn from each other and network. Setting up a formalized matching system for jobs and talent was the logical next step. We had students coming to us after we had inspired them about travel asking, “Now how can we find a job in travel?”

What advice do you have for people looking to enter a career in the travel industry?

Attend events, meet people, ask questions, learn about the industry and the various opportunities, find what suits you, find mentors and of course, work hard. Lives can be changed simply by daring to go up to one person at an event and asking the right question.

What advice do you have for companies wanting to expand and recruit talent?

Get out and meet people. Attend conferences – they are great recruiting grounds to extend your reach of potential employees beyond traditional sources. You’ll be surprised how good conferences are at positioning your company in the eyes of potential talent at conferences. People who attend conferences are those who want to learn and improve themselves. Over the years, WIT’s made some great matches – between great talent and great jobs in the industry – as well as great partnerships between investors and entrepreneurs.

Who should attend Web in Travel?

WIT is for anyone who wants to know what’s going on in travel distribution, marketing and technology in the Asia Pacific Region.

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About Web in Travel

Web in Travel is a Singapore-based multi-media platform content provider best known for its event series related to online travel distribution in the Asia Pacific region. Their signature conference is held in Singapore every October in partnership with ITB Asia and is part of the TravelRave week of events, organized by the Singapore Tourism Board.

WIT also holds conferences in the Middle East, Japan and Indonesia.

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The Travel Scene is a monthly series that profiles unique online travel brands and start-ups in our Travel Massive community around the world.

Next week we bring you Part 2 of Siew Hoon’s interview with us when she divulges her top travel & tech trends for 2015.