How travel brands can effectively use the Facebook platform

Bangkok Travel Massive recently hosted a special event with Facebook to learn how travel brands can effectively use the Facebook platform beyond likes and shares.

Facebook Beyond Shares, Comments and Likes

In this 25 minute talk Vi Operad from Facebook Singapore takes us through the customer journey specifically for travel, sharing insights from the purchasing behavior of 36 Million Facebook users in Thailand who use their mobile platform to discover, research, consider, purchase, and advocate travel.

Vi also demonstrated some new features including the Facebook Carousel, Facebook Canvas, and shared some insights into travel group HIS Japan’s Thailand Facebook page strategy which helped them grow their page organically to 500,000 likes.

Special thanks to Achi from Hivesters for organizing the event and LaunchPad co-working space for hosting us. We’d also like to specially thank Vi for preparing the presentation for Bangkok Travel Massive.

Catch the full recording of Vi’s talk below, including questions from the audience.

You can skip to the audience questions with the links below.

• Question about about video tools by Evo Terra
• Question about Instagram vs Facebook by Julien Berthomier

Photos

Here’s some of the photos from the event, courtesy of the Hivesters team.

Special Thanks

We’d like to thank all our members from Bangkok Travel Massive for turning up to learn together. Thanks to HiveSters for organizing and our venue host LaunchPad. And finally a big thanks to Singha for sponsoring beers for the evening (and Simon for being a fantastic beer deliverer to audience members). See you at the next event!