10 Ways to Gain Traction for Startups

We love interviewing Travel Massive members to help inspire and educate others. Now it’s time to share some of our community members personal stories on how they gained traction for their startup.

We constantly ask one question which often generates quite a few responses: How did you get your startup off the ground and gaining traction? Here’s 10 great answers from 10 different Travel Massive company members from across the world.

Pay attention to the bolded wording as we point on some hot tips to gaining traction on your own startup.

1 – Dubbi

“We launched the platform and began with a few early adopters. We grew our community based on word-of-mouth since then.”

Interested? Read the whole featured article here: Dubbi Targets the Tip Sharing Travellers Online. 

2 – flightSpeak

“I believe our greatest leap forward began when we plugged into a consistently flowing pipe of user feedback. Once the app was built, all that was left was allowing users to guide us on what they believed would be helpful. After that, traction and growth came almost naturally.”

Interested? Read the whole featured article here: Minimize the Stress of Airports with flightSpeak.

3 – Springnest

“We started from the top down, meeting with local and regional DMO’s about the value of Springnest for their members, and ran a couple of free marketing workshops to establish a presence in the local trade. We starting blogging about industry trends and marketing advice, well before we signed up clients, which brought us online exposure and enquiries.”

Interested? Read the whole featured article here: Learn How to Become Better Digital Marketeers.

4 – map2app

“We started by collaborating with lots of travel bloggers who created the first apps, helped us to spread our brand and gave us precious feedback about both the app creation platform and the apps.”

Interested? Read the whole featured article here: Learn How to Put Your Map into an App.

5 – Beepry

“Beepry is a very young startup, but has already received several important international awards. This led to a strong media interest in our project, from CNN to ABC.”

Interested? Read the whole featured article here: Beepry Sources Affordable Flights Through Algorithims.

6 – Antlos

“We came up with a marketing funnel that includes various steps (brand awareness, retargeting the lead generation, etc.) Some of the most important contributions to the funnel include our Video Series that depicts the experiences that you can enjoy on board using our services.

Interested? Read the whole featured article here: Imagine Planning your Holiday on a Private Boat.

7 – HerePin

“In the early days, we agreed to spend less time doing the things that traditional businesses do and more time doing the stuff that mattered to us (working on the product and talking to prospective users). During that time we built our website, shared content across social media, talked to travel bloggers, met with tour operators, and printed brochures.”

Interested? Read the whole featured article here: Chat with Travellers Nearby with HerePin.

8 – GTRIIP

“We have tested various revenue models and finally set on a software-as-a-service model. We have also formed partnerships with major door lock and smartphone manufacturers which was important to raise our seed round from angel investors in US and Singapore.”

Interested? Read the whole featured article here: GTRIIP’s New App Provides Easy Hotel Check-ins.

9 – BrainGain

“Hard work and cold emails. Working with university career departments, using previous travel and personal networks, finding companies that were well funded and desperate for awesome talent, and connecting them.”

Interested? Read the whole featured article here: Build Your Work Experience Abroad with BrainGain.

10 – Roadtrippers

“Tatiana had established a notable social community and brand voice early on that’s become one of our biggest points of traction. We’re able to give people inspiring content before they even begin to plan trip logistics.”

Interested? Read the whole featured article here: The New Digital Map App for Travellers.

Now it’s time for you to share! Do you run a startup? tech company? travel blog? hotel? airline app? Anything really. Why not share with us how you started gaining traction.