Takeaways From Travel Massive’s Influencer Workshop with General Assembly

Travel Massive was thrilled to bring the London chapter an inaugural workshop powered by global education leaders, General Assembly.

Attendees came to learn all about key digital marketing skills from General Assembly’s expert instructors in workshops prepared exclusively for the Travel Massive Community.

Whether you worked in marketing, PR, or at a startup, this class taught everyone how to work with travel influencers to achieve their marketing goals. They were learning everything from how to identify key digital influencers and bloggers in the travel industry, to how to run effective campaigns with them. They also learned about best practices for how to approach influencers and how to measure the performance of influencer campaigns.

There were a couple key leaders involved, one of whom we would like to give a big round of applause, Julie Falconer, Digital Strategy Consultant and Blogger over at A Lady in London.

Julie writes an award-winning travel blog, A Lady in London, for which she has developed a strong social media presence. Julie regularly teaches and lectures on social media and digital marketing, and helps businesses develop their online strategies. Originally from San Francisco, Julie came to London in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund.

But, why are we telling you all of this? 

We’re continuously looking for inspiration and we’re excited to work together with General Assembly to develop more educational courses for the Travel Massive community. Do you have a topic in mind that you would like to learn more about? Send us a message!