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Community and Events, Oceania, Travel Startups

Startup Spotlight – Vloggi is the easy way to create video blogs

Vloggi has created an easy way for travel companies to combine user-generated content into authentic, first-person videos.

Justin Wastnage took a moment to talk us about his latest creation – Vloggi. Justin is a former news editor for Travel Weekly, a lifelong traveler and a member of our Sydney chapter. Having started his career at a television technology startup, Justin worked in aviation journalism where he pioneered trade show video blogs, before moving onto travel journalism. 

How did you get into the travel industry?

I was an aviation journalist based in London and flying all over the world. One week stuck in my mind that started with a trip to Barbados, then on to Senegal via Paris, then back to fly for a weekend in Thailand. From there, travel journalism was an easy step. Once the kids came along I went into tourism policy.

Explain your product or service (in 50 words…) Go!

Vloggi is an automated filmmaking platform that enables organisations to quickly and easily aggregate video from stakeholders to create branded content. What this means is that it’s a really easy way for travel publications, tourism boards and other travel companies to combine lots of user-generated content into authentic, first-person videos.

What is unique about your product or service?

Previously, one journalist, videographer or blogger shot and edited films. Now, hundreds of vloggers can submit video clips via the Vloggi app into a larger project and get paid. All the content is in a standard format and all gets aggregated into one video library that can be licensed.

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It is the first collaborative film platform.

How is your startup changing the future of travel?

Because it is a community filmmaking platform that allows people with similar interests, but different geographic locations to work collaboratively on one project. So think of listicles like “The 10 best things in Bordeaux” and its hard to do on film. But now, 10 vloggers can each earn money on a joint project. Vloggers can also work within their own travel tribe on projects even without commercial sponsors.

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What’s another travel company you admire and why?

Intrepid – Manch and Darryl founded it with all the right reasons in mind, even before sustainability and authenticity were invented.

Vloggi is currently available on iTunes.


Follow Justin on Travel Massive to connect with him and learn more about Vloggi.


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