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Travel Massive LIVE webinar recap - Winning the Direct Booking Battle in 2018
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Webinar Recap – Winning the Direct Booking Battle in 2018

Here is the recording and recap of Travel Massive LIVE’s webinar – Winning the Direct Booking Battle in 2018.

Watch the webinar below:

Online Travel Agencies (OTAs) and hotels still seem to be in a never-ending battle for direct bookings according to many hoteliers. OTAs generally still call the shots with their billion dollar ad budgets, take the rewards, and leave hoteliers shaking with little power to win.

Join direct hotel booking expert, Adrian Caruso from Brisbane, and listen to what you need to do to instantly regain market share from OTAs and win more clients via direct channels.

Learn how you can increase direct bookings by targeting consumers who book your hotel through OTA’s and how you should prioritise your marketing to maximise these opportunities.

In the webinar you will learn:

  • How to instantly regain market share from OTAs and increase direct bookings
  • Hear about ‘real life’ examples incl. boosting one hotel’s direct bookings by over 60%
  • Learn if your hotel website and booking engine is an asset or liability
  • How to combat OTAs multi-million dollar advertising campaigns that steal your direct bookings
  • Discover how to deal with ‘brand hijacking’ on Google and other channels
  • 10 killer hotel website conversion hacks
  • The perfect harmony between OTAs and direct bookings… one does exist

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