Webinar Recap – 5 Steps to Revamp Your Content Strategy For Your Travel Business

Here is the recording and recap of Travel Massive LIVE’s webinar – 5 Steps to Revamp Your Content Strategy For Your Travel Business.

Watch the webinar below:

Have you ever felt like:

• You’re sharing content after content, hoping that something resonates with your ideal clients?
• You’re your own marketing, accounting, and customer service department and you’ve barely got time to sit down and strategize?
• You’re part of a marketing team, but the content you share doesn’t connect with your target audience?
• You feel like you’re about to burn-out because you keep creating but don’t see the results you want?

Content reigns supreme and everyone in digital marketing knows just how important it is to include in your marketing plan; but, what good is content if you don’t have a REAL strategy behind it? How do you present yourself as an expert, in the tourism and hospitality industries, when your clients interact with you online, FIRST?

If you’ve been following the same content strategy for 6+ months and haven’t changed, added, or revamped your strategy – it might be time to freshen things up a bit!

In this webinar, we’ll cover the 5 steps to REVAMP (or set up) your content strategy plan for your tourism or hospitality business, in a way that builds a community of loyal clients and fans.

We’ll cover important topics such as:

• When to know if a content strategy revamp is necessary, so you can start implementing new ideas and content.
• What attracts your ideal clients, so you create and share with purpose AND intention.
• The goal behind your content and how to direct your clients to where you want them next, so you see more conversions in business sales.
• Why content still reigns supreme in the digital world and how to build a content strategy that brings in a loyal community.

Afterwards, you’ll have ideas, tips, and a strategy to start implementing a fresh take on your content strategy plan that connects to the right type of clients for your business.

Your Host:
Cassandra Le is the creator and founder of The Quirky Pineapple Studio; a virtual studio offering copywriting and content strategy to businesses in the tourism and hospitality industries. She specializes in writing heartfelt words and developing content strategies that help businesses create communities of loyal clients and fans. Her mission is to build brand loyalty and visibility through content, words, and experiences – all through the power of connection. Originally from Washington, DC, she now permanently resides in Madrid, Spain. When she’s not chugging away on her laptop, you can usually find her gallivanting through cobble-stoned streets, planning her next adventure or looking for the best street food in town!

Join the Travel Massive LIVE chapter for upcoming webinars. Supported by In Marketing We Trust.