Event Recap – What travel brands need to know about China social media and influencer marketing heading into 2019

Here is the recording, slides and recap of Travel Massive LIVE’s webinar: What travel brands need to know about China social media and influencer marketing heading into 2019.

Watch the webinar below:

China’s digital landscape changes at an incredibly rapid pace. And so do the preferences of Chinese consumers. New social media platforms come and go. New policies and content types appear. If you stick to the same marketing playbook you used last year, it’s unlikely you’ll achieve the same results.

In this webinar Lauren will share some of the changes that have occurred this year and some of her predictions for the year ahead. Topics include:

• Why travel brands need to start publishing content on Douyin and Xiaohongshu now
• How to deal with declining reach on WeChat and Weibo
• The rise of social commerce
• Do you need a WeChat mini-program?

Lauren Hallanan is the VP of Live Streaming at The Meet Group and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and social commerce. She’s a contributing writer at Forbes, Jing Daily, and PARKLU, host of the China Influencer Marketing and Stream Wars podcasts, and co-author of the Amazon bestselling book Digital China: Working with Bloggers, Influencers, and KOLs.

Watch the webinar above and download the presentation here: What travel brands need to know about China social media and influencer marketing heading into 2019 – Travel Massive LIVE webinar slides

Join the Travel Massive LIVE chapter for upcoming webinars. Supported by In Marketing We Trust.