Startup Spotlight – Jubel Set To Democratize Travel Advisor Services

Jose Pablo Toscano, founder and CEO of Jubel, is on a mission to make planning for complex trips easier.

Originally from Mexico City, Jose Pablo traveled through several continents to explore their remote corners before founding Jubel in 2015. Jose Pablo is a member of San Diego Travel Massive.

How did you get into the travel industry?

Before founding Jubel, I romanticized the explorers of old, who would boldly embark on epic expeditions to discover their mysterious world. Today, these thrilling experiences have been replaced by cookie-cutter trips in an increasingly globalized world.

I felt that there was a dire need for experiences that stayed away from the influence of mass tourism and re-created the adventurous spirit of the past.

With this inspiration, I decided to leave a comfortable finance career and build something new in the experiential travel industry.

Explain Jubel in 50 words…

We democratize the luxury of affording an expert travel advisor by offering comparable services at a fraction of their cost.

Jubel’s software platform empowers travelers with our destination database and real-time personalization services. We make trip planning seamless by personalizing complex itineraries to our customer’s style, budget, and preferences.

Learn more about how Jubel works:

What is unique about your product or service?

In the travel advisor space, we’ve observed little effort to change their “old-school” model that has many frictions such as, forced consultation calls, budget minimums, heavy email back-and-forth, no price transparency, and the risk of being upsold to suppliers that pay higher commissions.

Jubel, on the other hand, serves the modern traveler by providing transparent pricing, no budget minimums, significantly lower planning fees, an immediate on-demand digital solution, and no up-selling to more profitable suppliers.

Many travel startups create “one-click” planning solutions, providing instantly bookable trips. However, we find that this is not what travelers want because big trips aren’t impulse purchases. Therefore, we prioritize deep personalization with visibility to all other options, which leaves users confident that they’ve landed on their ideal trip.

What problem are you solving?

The problem we solve is that self-planning experiential travel is tough, it takes over 23 hours and more than 140 travel website visits to complete. For those that cannot afford the expensive personalized services of travel advisors, it means they are stuck with cookie-cutter tour packages or self-planning.

Our software platform solves this problem by empowering any traveler with our curated 1,000 destination database and personalization services on-demand, with complete flexibility, and no budget minimums, to seamlessly plan ideal trips regardless of complexity.

How is your startup changing the future of travel?

Jubel’s mission is to broaden perspectives and bridge cultures by making meaningful travel experiences accessible and easy to plan.

We hope that by sustainably helping millions to experience the world away from the homogenizing influence of mass tourism, we will help spread awareness on how important it is to preserve our remaining cultural and natural treasures.

If we are successful, we’ll turn travel into a force for good, by lessening the social distancing that prevails today, which stops people from empathizing with “the problems of others,” and see the world and its people as a collective whole in need of everyone’s help.

What’s another travel company you admire and why?

I can’t understate how much I like The Adventurists. I think they’ve done a fantastic job building their brand and I admire their “we don’t care” voice – I take my hat off to whoever leads their copywriting. They also walk the talk with experiences that can be quite literally “cutting-edge” by trying to orchestrate real adventures that can oftentimes be dangerous, but that’s the whole point. I’ve been looking forward to going on their Mongol Rally for years, maybe 2020 could be the year I can make it happen!

Follow Jubel on Travel Massive to connect with them and learn more.