Event Recap – Secrets of Analytics Success: Collecting and Measuring the Right Data

Here is the recording and recap of Travel Massive LIVE’s webinar: Secrets of Analytics Success: Collecting and Measuring the Right Data.

Watch the webinar below:

The difference between discovering good insights and great insights is the data you have available for analysis, yet many neglect to take a strategic approach to data collection. Head of Analytics at In Marketing We Trust (Travel Massive LIVE sponsor), Benoit Weber, will provide an introduction to creating an effective measurement plan that will deliver online marketing success.

Benoit Weber is a Google Tag Manager and Analytics specialist at In Marketing We Trust. In Marketing We Trust works with leading online travel and tourism brands including Globus, Skyscanner and KAYAK.

This event is suitable for Google Analytics users of all levels.

Read more about Secrets of Analytics Success: Collecting and Measuring the Right Data and view the slides for this webinar here.

Join the Travel Massive LIVE chapter for upcoming webinars. Supported by In Marketing We Trust.