Robots, VR and Innovation at NoVacancy

Australia’s largest annual hotel and hospitality industry exhibit, NoVacancy, brings together over 4,000 industry experts and 200 suppliers in Sydney on 24-25 July.

NoVacancy’s Event Director, Brad Langton answers our questions about this year’s highlights and innovations. Brad has held senior marketing roles in technology, retail and telecommunications working across the UK, Europe, Middle East and APAC. He’s a member of Travel Massive Gold Coast.

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What makes NoVacancy an important industry event?

No other event compares in scale and value.

Free-to-attend, NoVacancy showcases more than 200 innovative solution providers, runs seven free conferences and attracts over 4,000 hotel and tourism professionals.

What are some new innovations in the show this year?

There’s innovation for every part of the hotel.

From robots to Virtual Reality, the hottest marketing solutions, refurbishment solutions, guest facing technology, in-room experiences and much more. Plus, 40 percent of suppliers on the exhibition floor are new this year.

What new exhibitors are you looking forward to seeing?

With 220 exhibitors it’s hard to choose! There’s some really cool new technology out there that our exhibitors are showcasing.

Here’s a few examples: 

• Jump To have a VR solution where you can show your guests potential room upgrades from the lobby.
• Lamson have robots that can deliver items to guests with the highest of intelligence.

Or, check out our video from last year’s show —

👉 View all 2019 exhibitors and sponsors.

What tourism industry professionals attend the show?

It’s wide and varied. We have hoteliers, motel owners, boutique and luxury lodge operators, travel industry professionals, meetings & event planners, investors, developers and more.

It’s truly the epicentre of all things accommodation and the broader network the industry touches.

What are some key topics at the education summits?

Our seven summits present 40+ seminars over two days featuring over 60 expert speakers and panellists:

• Hotel Leaders Summit
• Small Hotelier Summit
• Hotel Marketing Summit
• Restaurant Reinvented Summit
• Revenue Distribution Summit
• Hotel Engineering and Maintenance Summit
• NoVacancy Design Talks

If I had to pick, I would highlight the session featuring a great case study dissecting Airbnb’s entire marketing strategy; A panel of hotel owners sharing their wishes for how their properties operate; Stories from senior hotel execs on where they started in the industry.

Plus, plenty of tactical revenue and marketing sessions.

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