Webinar Replay: How To Create A Smart Tourism Destination

Here’s the replay of our Travel Massive LIVE webinar “How To Create A Smart Tourism Destination”, showcasing smart tourism projects from the cities of Helsinki, Málaga and Ljubljana, winners of The European Capital of Smart Tourism initiative.

Watch the webinar replay to hear from:

Jukka Punamäki, Senior Advisor (Tourism), Helsinki. The city was awarded European Capital of Smart Tourism 2019.

Marc Sanderson, Director of International Economic Development at Málaga. The city is the 2020 European Capital of Smart Tourism and won the 2019 European Smart Tourism Award in Accessibility.

Alenka Sorš​ak, Regional Destination Organisation Coordinator at Ljubljana Tourism. Ljubljana won the 2020 European Smart Tourism Award in Digitalisation and 2019 European Smart Tourism Award in Sustainability.

Catch the webinar recordings below:

Part 1: Smart tourism practices in Helsinki with Jukka Punamäki

Part 2: Smart tourism practices in Málaga with Marc Sanderson

Part 3: Smart tourism practices in Ljubljana with Alenka Sorš​ak

About the EU initiative

European Capitals of Smart Tourism is an European Union (EU) initiative, proposed by the European Parliament and implemented by the European Commission.

It recognises outstanding achievements by European cities as tourism destinations in four categories: sustainability, accessibility, digitalisation, as well as cultural heritage and creativity. The initiative aims to promote smart tourism in the EU, strengthen destinations, and facilitate the exchange of best practices.

Two competitions were organised by the European Commission:

• The EU Capitals of Smart Tourism 2019 – Helsinki and Lyon.
• The EU Capitals of Smart Tourism 2020 – Malaga and Gothenburg.

Both competitions showed big interest from EU cities in smart tourism. Nearly 40 cities from all across the EU applied in each of them. All shortlisted cities showed interest in working closer together on smart tourism.

Helpful Links

• www.smarttourismcapital.eu – learn more about the European Capitals of Smart Tourism competition.
• “Compendium of Best Practices” – download the document to learn more about the best practices and projects implemented by cities that applied for the 2019 European Capital of Smart Tourism competition.
• Read a summary of the Compendium on this blog post: 10 Best Practices for Smart Tourism Destinations.

Thanks Jukka, Marc and Alenka for sharing your expertise!

See all upcoming webinars on Travel Massive LIVE.