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LIVE Replay: Q&A with Singapore Airlines + AppChallenge

Here’s a replay of our LIVE event with Jerome Thil, Vice President Digital Innovation at Singapore Airlines Group discussing the SIA’s innovation approach and their annual AppChallenge for startups and innovators.

This discussion is moderated by Kevin O’Shaughnessy, co-founder of City Hook and Dublin Travel Massive leader. 

Catch the LIVE Show recording below:

In this LIVE event we talked about:

  • Singapore Airlines key focuses and challenges
  • Would digital be a threat to the travel and the aviation industry?
  • Innovation and the importance to work with startups
  • How does SIA continue to collaborate with startups
  • What advice would Jerome give to startups?

Questions from the audience

  • What mistakes should applicants avoid when applying for the SIA AppChallenge?
    Answer at 36:32.
  • What makes Singapore Airlines stand out in the innovation field?
    Answer at 39:56.
  • How much has COVID-19 changed the innovation strategy and priorities for SIA?
    Answer at 43:26.
  • What does digital mean for SIA today and is it changing?
    Answer at 46:37.
  • Who owns the ideas when startups submit them to you, do you sign an NDA?
    Answer at 49:57 and 58:43.
  • With airlines across the globe drying up commissions to Tour Operators, why should a fledgling travel business offer up its ideas to a big player such as SIA? Does it make sense for a young travel entrepreneur to look to an airline to help grow his/her idea?
    Answer at 50:45.
  • Is blockchain going to be part of SIA’s initiatives?
    Answer at 55:55.

About our guest, Jerome Thil

Jerome Thil is a self proclaimed “startup guy” with a number of exits behind him; he has a record for tackling long-term transformation projects for large organisations. In his current role, Jerome heads up the innovation leadership at Singapore Airlines.

About Singapore Airlines AppChallenge

Singapore Airlines AppChallenge is a leading digital innovation challenge for aviation aimed at redefining the travel experience through new digital solutions.

SIA is calling out to startups from all over the world. Whether you hail from New York, Beijing, Jakarta or anywhere in between, if your digital solution has the potential for the airline lead the new world, join the challenge now.

👉 Learn more about the AppChallenge 2020 and apply before July 12.


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